Solo

We need a-social media. A-social people might be an anomalous minority, but they do exist. Such people are source nodes or orphaned nodes in the graph of society. They maintain this status by refusing incoming connections. Social tools exist to improve reachability in the social graph; they add edges in every possible place. A-social people don't allow others to build edges to their nodes, so they obtain nothing from social media.

Social media is a major use of the internet. Social people spend long hours on the internet using social media. The computers and protocols people use, however, are developed by people who tend to be a-social. A lot of engineers and technical people find math and machines more interesting than people. A lot of them enjoy many aspects of the internet and computers but eschew the social ones. If the entire internet were converted to an inherently social environment, its core developers might feel out of place and stop working on it. Don't write people off merely because they live in their own private world and don't use your favorite social sites; they might be the key people who make such sites possible.